Breville is an iconic Australian brand that was founded in 1932 ( 79 years ago) by two partners Bill O’Brien and Harry Noville. The brand being an adaptation of both their names.
|INSIGHT||– Looks at reality not at assumptions or statistics|
|SIMPLICITY||– Fresh Designs and Easy to Use|
|EXCELLENCE||– Perfection in what we do|
|CREATIVITY||– Being Modern and relevant remains to this day.|
Breville has grown through the years and some of major landmarks of the brand include
|Created the Breville Radio
War years. Radio grew in popularity and Breville assisted in the war effort.
Breville sold its radio business and created/sold washing machines
Embarked on new focus and research into new & innovative appliances
Sandwich maker and Food Processor created
Opens Hong Kong office and exported to 15 countries
Created electric wok, sandwich press, and large feed juicer
Purchased the SDA brand of KAMBROOK
Created the professional “ikon” range
Opened the Canadian and USA offices
Sold to 43 countries
Distributed in Malaysia through Grandevest Sdn Bhd.
The partnership in Malaysia will be more enhanced giving consumers a larger product range selection and with greater focus in sales, marketing, and distribution coverage.
Whilst the Breville range is wide, as can be seen from a quick visit to the Breville Australia web-site, the range marketed in Malaysia and for the export market is focused on only the very best and relevant to the life-style here. The “ikon” range takes centre stage and features stainless steel finished, the best from its R&D for product performance, and marketing support that would set Breville as a world class brand.
The high order demands and product variations needed to suite the different market-place means that manufacturing cannot be easily changed without high volume orders. Small orders would also be difficult to fulfill as safety and other government approvals are required.